January 12th, 2009
Promotion. I, personally, have noticed three types of promotional campaigns from authors — the mega blitz, which can include bottle openers, pop can cozies, and calendars; the going-through-the-motions promo, which is usually bookmarks that get limited distribution and some web banners; and the non-existent campaign. The first two levels have tiers within it, the last is self-explanatory.
Promotion has been a vital part of my career from the beginning…
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